Are your team’s high performers disengaged? It could be burnout. But it could also be bore-out.
Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring, repetitive tasks that sap purpose and meaning from the work people do.
AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun.
In this episode of Conversations with MarTech, we’re talking to Christine Royston, CMO of Wrike, about how we motivate marketing teams in the AI era.
Episode guide
1:12: Meet Christine Royston
2:04: What is bore-out?
7:39: Are marketing teams caught between efficiency and speed vs. authenticity and creativity?
9:40: Will we ever regain the time and space needed for creativity, or has that opportunity passed?
13:03: What are the signs of bore-out? And how should leaders address it?
15:24: How to talk to senior leaders about creating the space for creativity and authenticity?
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Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
