Modern marketing cycles often feel like a race to use every available tool, even when that volume risks drowning out the very message you’re trying to send. At the May MarTech Conference, we’re hosting a session called “Winning attention without losing trust: Creating meaningful moments across the customer journey,” designed to help you navigate that tension with a practical framework for engaging audiences respectfully.
Moderated by Angela Vega, director of capabilities and operations at Expedia Group, this panel brings together operators who understand the nuance of modern scale:
- Alec Haase, general manager of AI products at Hightouch.
- Sean Nowlin, founder & CEO of SpotlightIQ.
- Ed Poppe, founder & fractional marketing leader at Poppe Marketing.
The pressure to automate everything can make it difficult to maintain a genuine human touch. This group will explore how to move toward true resonance across email, mobile, and web—ensuring your tech stack supports your strategy rather than complicating it.
Actionable insights for your strategy
The session provides a clear path forward for leaders looking to:
- Build cohesive cross-channel journeys that respect the customer’s digital space.
- Leverage data responsibly to drive personalization that earns trust instead of eroding it.
- Identify the “human-in-the-loop” moments where intuition must outweigh automation.
Refining the line between efficiency and empathy is a continuous process. Join us on May 6 to gain the perspective and guidance needed to create meaningful customer moments that protect your brand’s most valuable asset: trust.
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Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
