The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in next-generation video capabilities. Source
Minute Media acquires VideoVerse, investor Audacity Venture Capital makes $50 Read More »
At the 7th edition of the India DigiPlus Awards, Raj Rishi Singh, Chief Marketing Officer, Goibibo, was named Digital Marketer of the Year. The Digital Person of the Year award went to Jyothirmayee JT, founder and CEO, HiveMinds. Source
India DigiPlus Awards 2025: Axis Bank, Wavemaker India, and Social Read More »
Sandeep Goyal is in talks to acquire Dentsu’s global business excluding Japan. The advertising giant’s global operations are up for sale. Goyal sees this as a valuable opportunity. Dentsu’s global business includes 66,000 employees across 143 countries. Goyal believes rebuilding the business into a profitable venture is possible. Major holding companies may not bid. Accenture…
Sandeep Goyal eyes Dentsu’s non-Japanese ad business Read More »
From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether novelty can sustain consumer loyalty. Source
Retail One kiosks put Nestlé’ Professional’s growth recipe to test Read More »
BE Toons: Advertising agency brainstorms resemble war rooms, fueled by caffeine and diverse personalities. Despite the absence of hierarchy, egos often hinder the creative process, leading to the demise of promising ideas. The true challenge lies in overcoming the need to claim ownership, fostering collaboration, and recognizing that creativity transcends job titles, ultimately celebrating talent.…
Ideas don’t have designations Read More »
In a tribute to his late mentor, Diwan Arun Nanda, a former protégé reflects on their 31-year relationship. He shares how Nanda was more than a boss, becoming a guru and father figure who quickly spotted and rewarded talent. The author recounts his own rapid rise in the company, highlighting Nanda’s integrity, courage in the…
Proud to have been ‘Nanda ka banda’ Read More »
Consumer Trends: A groundbreaking study by Hakuhodo India reveals significant societal shifts in urban India, showcasing new consumer behaviors and evolving emotional connections. Discover how optimism, friendships, and self-prioritization are transforming relationships and consumption patterns. Source
The Modern ‘Famally’ Read More »
The event was set to take place on September 10. Source
Festival of Stagwell postponed following holdco’s defence of work with Read More »
A new study reveals that a small number of residential societies in Gurgaon are home to the majority of the city’s affluent buyers, highlighting the need for targeted marketing strategies for businesses. Source
Gurgaon’s wealth concentration: Study reveals buying power in elite residential Read More »
Explore how brands fight for consumer attention in just three seconds on store shelves through innovative packaging strategies, colors, and celebrity endorsements. Discover the art of the three-second war in marketing. Source
The art of the (3-second) war Read More »
