In a transparently desperate attempt to pander to social media’s clickbait mentality, McDonald’s in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs. Perhaps it is one big joke, since on the site, the “share” button is right next to the order button. But […]
Who Is To Blame When Your Dumb-Assed Idea Bombs? 03/27/2015 Read More »
At the November MarTech Conference, moderator Scott Gillum, CEO of Carbon Design, guided a lively discussion on how AI is transforming personalization from a buzzword into a measurable strategy. His guests — Sara Larsen of Wolters Kluwer Health, Brian McKenna of DMi Partners and Nathaniel Rounds of Braze — shared a common goal: Make marketing
Reinventing your personalization and orchestration with AI Read More »
Story updated with information on significant expansions to the Connecticut and Montana data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee and Blue states like California and Colorado are among the 12 states that now have laws about handling consumers’ personal information. Despite this,
What you need to know Read More »
I have just read my nth story about how newspaper/newsmagazine companies are trying to adapt to the digital world, and as usual, there was discussion of the metered model that allows non-subscribers to read a certain number of stories per month for free before hitting a paywall. After that you pay or you don’t read.
How Paywalls Prevent News Scoops 04/03/2015 Read More »
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps like Meerkat and Periscope, since play is licensed content and MLB policy prohibits fans from taking live video. Not surprisingly, MLB has articulated no plan, beyond monitoring, for responding to people
Unfriend Anyone Who Sends You Baseball Footage 04/10/2015 Read More »
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this comes as a big surprise — especially if, like me, you tap into social media during big live events
The Next Ad Blocker: Social Media 04/17/2015 Read More »
What if everything you thought you knew about being “data-driven” was wrong? In this episode of Playbook Broken, Philip Armstrong, SVP and go-to-market head of insights and analytics at Truth in Data (and formerly of Nike) discusses about why most dashboards fail, how to overcome data paralysis and why AI might be breaking more playbooks
How to (re)build a playbook that helps people buy Read More »
Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the country wants was this one from a 65-year-old retired electronics salesman, who told the “WSJ:” “I’ve been paying for ESPN for 30 years and never watch it.” Really? My head would
Piling On The Hate: Stop Fighting Unbundling Read More »
Two months ago, I watched “KPop Demon Hunters” on Netflix. Several friends had recommended the animated film, so I figured I’d put it on and see what the hype was about. I was playing a game on my phone when it started. Within minutes, the phone was down. What began as background noise became an
How the new attention standards turn feeling into data Read More »
Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a company’s data warehouse and marketing stack, offering visibility into the data behind marketing decisions, customer transactions, inventory levels, creative performance and more. The initial release of Hightouch Agents
Hightouch enters the fray for agentic AI for marketers Read More »
