Story updated with information on significant expansions to the Connecticut and Montana data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee and Blue states like California and Colorado are among the 12 states that now have laws about handling consumers’ personal information. Despite this, […]
What you need to know Read More »
I have just read my nth story about how newspaper/newsmagazine companies are trying to adapt to the digital world, and as usual, there was discussion of the metered model that allows non-subscribers to read a certain number of stories per month for free before hitting a paywall. After that you pay or you don’t read.
How Paywalls Prevent News Scoops 04/03/2015 Read More »
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps like Meerkat and Periscope, since play is licensed content and MLB policy prohibits fans from taking live video. Not surprisingly, MLB has articulated no plan, beyond monitoring, for responding to people
Unfriend Anyone Who Sends You Baseball Footage 04/10/2015 Read More »
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this comes as a big surprise — especially if, like me, you tap into social media during big live events
The Next Ad Blocker: Social Media 04/17/2015 Read More »
What if everything you thought you knew about being “data-driven” was wrong? In this episode of Playbook Broken, Philip Armstrong, SVP and go-to-market head of insights and analytics at Truth in Data (and formerly of Nike) discusses about why most dashboards fail, how to overcome data paralysis and why AI might be breaking more playbooks
How to (re)build a playbook that helps people buy Read More »
Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the country wants was this one from a 65-year-old retired electronics salesman, who told the “WSJ:” “I’ve been paying for ESPN for 30 years and never watch it.” Really? My head would
Piling On The Hate: Stop Fighting Unbundling Read More »
Two months ago, I watched “KPop Demon Hunters” on Netflix. Several friends had recommended the animated film, so I figured I’d put it on and see what the hype was about. I was playing a game on my phone when it started. Within minutes, the phone was down. What began as background noise became an
How the new attention standards turn feeling into data Read More »
Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a company’s data warehouse and marketing stack, offering visibility into the data behind marketing decisions, customer transactions, inventory levels, creative performance and more. The initial release of Hightouch Agents
Hightouch enters the fray for agentic AI for marketers Read More »
At the November MarTech Conference, Sara Owens, SVP, analytics and data science at ARS X Machina convened a pragmatic panel on AI-powered performance with Anthony Tedesco, global search and programmatic lead, Cisco; Christina Inge, CEO of Thoughtlight; and Reza Moalandin, co-founder, SALT Agency. The conversation stayed refreshingly grounded: less hype, more playbooks. Perfect data vs.
Where to start with AI-powered performance monitoring and optimization Read More »
To get the most out of generative AI, you must remember one thing: It behaves like an overly enthusiastic, well-meaning intern with a desperate need to please. It acts fast and assumes it understands everything. That is why, when you give it a prompt, it may deliver something that totally misses the point. GenAI chatbots’
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