AI News

Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI‑driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale enterprise capabilities and event management expertise with Goldcast’s ability to turn live event moments into ready-to-use video assets and engagement insights across channels. In a blog post, Goldcast’s […]

Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need the ICP for focus and the persona for message — and both must work together inside the martech stack. Why strong ICPs still fall short in practice It’s

The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans focus on the creative direction.  The concept grew since then. According to Exploding Topics, searches for “Vibe Marketing” increased nearly 700% in the past year,

As martech practitioners straddle the line between marketing and IT they take on work that touches both worlds. Quality management — including quality assurance (QA) and user acceptance testing (UAT) — is one of those disciplines where practitioners provide significant value no matter where they sit on the org chart. Martech is a team sport

Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. According to “The 2026 Marketing Intelligence Report” (registration required) from marketing intelligence platform Funnel and Ravn Research, 72% of in-house marketers and 55% of agency marketers say they’re overwhelmed

Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. Leaders feel the shift in their daily work, yet productivity numbers stay stubbornly flat. In the 1980s, economist Robert Solow captured this tension perfectly: “You can

The IAB Tech Lab has unveiled a new CTV Ad Portfolio and a major update to its Guide to Programmatic CTV, aiming to bring much-needed clarity and consistency to a fast-growing — and often fragmented — part of the digital advertising landscape. The portfolio outlines six core ad formats for connected TV: Pause, Menu, Screensaver,

Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from query to website to conversion. But that model no longer reflects today’s behavior, and GA4 makes that gap more visible as AI-led search, multiplatform browsing and multimodal decision-making reshape the user

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the world.  Apple understood something fundamental: the constraints that limited imagination weren’t real. They were inherited. Accepted. Assumed. And the people who broke through weren’t smarter

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed.  To help you understand the platform and determine