AI News

Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it comes to adopting AI, with a wide gap between intent and execution. […]

Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of customer interaction — chatting with

Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results.  To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO

Salesforce has rolled out its Agentforce Sales app for ChatGPT, bringing AI-powered CRM functionality into the hands of sales reps — right inside their conversations. The integration, announced yesterday, connects Salesforce data with OpenAI’s ChatGPT to help sellers prioritize leads, update opportunities, and generate account plans without switching apps or tabs. The idea is to

As AI chatbots become go-to tools for everything from travel planning to product recommendations, marketers face a growing question: How do you make sure your brand shows up in the answers? Semrush thinks it’s found an answer — and it’s launched an award program to highlight the brands leading the way. The newly announced AI

We are all asking a similar question right now: How much AI should we use? Should AI decide a multimillion-dollar ad budget? Probably not without human oversight. Should it micro-adjust bids in real time? Absolutely. Treating a simple chatbot the same way we treat a complex, generative campaign-planning engine invites failure. We risk degrading strategy,

Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the race is on to modernize

In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate and what brands must understand about context

For the past two years, we’ve been living in AI’s gold rush era. To borrow from Taylor Swift, think of it as the “Lover” phase, where everything is shiny, new, and full of possibility. The behavior: Buy everything. The metric: Can it generate something cool? The vibe: Pure FOMO. But we’re entering a new era

Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing automation platform — has never been more complicated. There are thousands of tools on the market, many offering overlapping capabilities and similar