AI News

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Beyond content generation, how can AI be integrated into the lead scoring workflow to move beyond static demographic rules and toward […]

Marketers have more data than ever, but a new report from Bitly suggests they still struggle to answer a basic question: What’s actually working? According to Bitly’s “The Marketing Visibility Report,” the average marketing team now uses six different tools to measure performance. Yet only 18% of marketers say they have a clear view of

The growing martech delivery gap comes from an ecosystem that treats platform fluency as proof of transformation capability. While certification matters, it doesn’t prove that an internal team or an external partner can redesign workflows, resolve governance issues, manage stakeholder complexity, or deliver sustained operational value from a platform. Martech transformation typically hits a snag

It’s Pride Month, and we’re seeing Schrodinger’s marketing, as brands try to be both in and out of the closet with their support of the LGBTQ+ community.  It’s no secret that since the 2024 presidential election, corporate support for the 31 million Americans in this community has dropped faster than a disco ball on New

At this week’s Snowflake Summit ’26, Snowflake made a pitch to be what it calls a “System of Intelligence” for the enterprise. One where AI agents, governance, customer data, and business operations all work together without constantly moving data from one system to another. For marketers, the takeaway was simple: Bring AI to the data,

Ask any paid search manager who has tried to get an AI agent to do something genuinely useful with a Google Ads account and you will hear a version of the same story. They exported performance data, pasted it into a chat window, got a solid answer, and then did the exact same thing the

Vibe coding enables more people to build software using natural-language prompts rather than traditional programming. That speed accelerates experimentation and delivery across marketing technology teams.  But it’s also a high-reward, high-responsibility model. Organizations still need to secure, maintain, validate, and document the software they ship, regardless of how the code was generated. While software communities

“`html “` Too many first-party data discussions still center on risk mitigation, consent banners, and legal frameworks. When compliance is mandatory, it’s a baseline, not a strategy. Are we missing an opportunity with such restrictive thinking? Based on a recent event poll, it seems we are. In a recent panel discussion on permission versus personalization

“`html “` From a self-serve billing portal to AI that lives in Slack, HubSpot’s April 2026 releases push the platform deeper into the day-to-day workflows that teams actually use. Several of the updates address long-standing limitations, and a few hint at where HubSpot is clearly heading with customer-facing portals. Below are the 14 updates we

Salesforce unveiled a new set of agentic marketing tools today at its Connections event in Chicago. They are designed to automate more of the marketing workflow, from finding prospects and creating content to launching campaigns and optimizing performance. The announcements reflect a broader shift in marketing software. Rather than using AI to assist with individual