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It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under 40 — purportedly identifying the best people in their jobs, in that industry, who are under the featured age limit. Most of the lists are highly subjective and often overlook a

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length. However, this should not deter you from creating an effective video strategy. In 2023, people

Amusingly, I got an email (not a phone call) from a friend pointing to a study that said, among other things, that 32% of mobile users would rather text you than talk to you. And that the 99% of Americans with cell phones spend 26 minutes per day texting, and only six minutes on calls.

Word is that 198 million people around the world now use digital ad-blocking tools, at a cost to advertisers of $21.8 billion in lost revenue — 14% of the global ad spend — with the damages set to rise by 2016 to more than $41 billion. In the U.S,. ad blocking apparently will cost advertisers

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview of bulk email restrictions from Google, Yahoo and Microsoft. On Feb. 1, 2024, Google and Yahoo started enforcing new requirements for bulk email

Author and professor Brené Brown once said, “Vulnerability is not winning or losing; it’s having the courage to show up when you can’t control the outcome.” That quote sums up my journey. On the outside, I may seem like a confident speaker and author — but in truth, it’s all built on vulnerability. Every time

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise

Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more. It’s