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Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents and zero-click results, traditional content systems are falling short. A recent MIT study shows 95% of enterprise GenAI pilots are floundering—highlighting just how ill-equipped most Digital Experience Platforms (DXPs) are for […]

The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact.  Over six panel discussions and one keynote presentation, marketing technologists, data scientists and agency leaders shared practical lessons on scaling from pilot to production, embedding AI across workflow, and aligning

A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened since. As of this writing, Reddit’s stock price has risen 177.6%. If you’d bought 100 shares of RDDT then,

In 2013, American Airlines handed out more than 8,000 iPads to pilots to replace some 35 pounds of paper manuals required in cockpits. Said AA proudly, “Altogether, 24 million pages of paper documents have been eliminated.” But on Tuesday, the app crashed. This apparently only affected “a few dozen” of the airline’s flights, but the

I read a byliner that said that the future of online advertising is not display, but native content distributed by automated feeds at scale. It referenced a few companies that are already creating content and automating its distribution. So I looked up one of the companies, which said its “freelance network covers over 60 countries

By now, as I have, you’ve read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn’t care less if it paves the way for Verizon to serve video content and ads better, or results in the sale of HuffPo and TechCrunch to the Germans (or the Poles or the Estonians).

I am scheduled to be the “parent speaker” at a dinner for the seniors graduating from my son’s high school. This is like getting the “$10 for second place in the beauty contest” card in Monopoly — but since it is not the commencement address, it means I don’t have to provide any practical advice

Nearly everyone attached to a microphone at a conclave having anything whatsoever to do with advertising feels somehow compelled to say at some point that their mission in life is to “serve the right ad, to the right person, at the right time.” It has become the industry mantra for the 21st century, with the

You have probably never heard of Tele-Media Corporation and its affiliates, but according to its Web site, the company has “grown from a single system cable operation into one of the industry’s largest privately held communication companies, focused on broadband cable and radio broadcasting.” This company happens to be the cable and Internet provider for