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For years, brands have tried to understand their customers through data. Dashboards multiplied, systems integrated and teams built metrics to measure the customer. Yet, most of that data still reflected how companies viewed the customer, not how customers actually experienced the brand. AI changes that balance. To generate anything relevant, it needs context defined by […]

Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. The Data Broker Accountability and Transparency Act (S. 668) empowers consumers to stop the use and sale of their personal information by data brokers. The measure also allows consumers to correct

The IAB Tech Lab has released the Agentic RTB Framework (ARTF) v1.0 for public comment, introducing a new technical specification designed to accelerate and streamline real-time bidding in digital advertising. The framework standardizes agentic interoperability within shared data center environments, enabling faster, containerized interactions between demand-side platforms (DSPs), supply-side platforms (SSPs), and other services. According

At the November MarTech Conference, Tim Hillison, founder and CMO of Entry Point 1, moderated a session called “Consent, compliance and trust in the AI age,” a practical discussion at the intersection of speed, regulation and trust.  He was joined by Jeanne Jennings, CEO of Email Optimization Shop; Neil Jennings, lawyer and founder of GLF

Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $100 million, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal knowledge instantly accessible across campaigns, teams and tools. Doti AI, founded last year, describes itself as

The other day I was reading a byliner in The Guardian about how much people hate and/or distrust advertising (again/still) — but I was stopped by the data used to support the premise. One source was a survey conducted in September 2010 and another from 2011. Now, if you don’t think much changes in five years,

The Federal Communications Commission’s new approach to broadband deprives the Federal Trade Commission of the ability to sue AT&T for throttling wireless subscribers, the company says in new court papers. The telecom argues that the FCC’s Feb. 26 vote to reclassify broadband as a utility service means that a “new regulatory regime will apply to

If I read one more story where someone claims that today’s consumer wants everything customized, personalized or “the way THEY want it,” I think I am going to send some highly personalized bile onto my totally un-customized shirt. Source link

In a transparently desperate attempt to pander to social media’s clickbait mentality, McDonald’s in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs. Perhaps it is one big joke, since on the site, the “share” button is right next to the order button. But

At the November MarTech Conference, moderator Scott Gillum, CEO of Carbon Design, guided a lively discussion on how AI is transforming personalization from a buzzword into a measurable strategy. His guests — Sara Larsen of Wolters Kluwer Health, Brian McKenna of DMi Partners and Nathaniel Rounds of Braze — shared a common goal: Make marketing