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Every week, there’s a new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting to try them all. But here’s what’s actually happening: marketing stacks are more cluttered than ever, teams are overwhelmed, and most tools are sitting unused while the bills keep coming. The real problem isn’t that you don’t have enough tools. […]

functioned as a marketplace of attention. Now it is becoming a marketplace of intent. Large language models understand what users mean, not just what they type. They can answer intent directly. Sending people to websites to find answers is no longer required. For more than 20 years, the web ran on an unwritten trade. Creators

Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. Marketing is optimizing campaigns. Sales is chasing a number. Product is launching on its own timeline. And buyers? They’re stuck in the middle, dealing with

B2B is a large market, and high-quality leads are worth thousands. The problem is the grind it takes to find the people who are genuinely interested and in the right role, at the right time, with real buying authority. Tinuiti’s Big Bets for the CMO in 2026 report highlights AI-powered, financial-data-driven business media networks as

The buzz around AI in marketing has finally settled into something more useful. We’ve moved past the initial excitement over generative images and into a more grounded, practical phase — one focused on transformation and leveraging data more effectively. And right now, a new chapter is opening up: agentic AI. Unlike traditional AI, which works

The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some argued that organizations already have storytellers and simply need to give them the freedom to exercise their skills. Others celebrated storytelling as a newly

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Add MarTech to your Google News feed.     About the author Mike Pastore is the Head of Content & Media at Third

This problem has plagued sales and marketing organizations for as long as these functions have existed. Companies invest massive amounts in martech stacks and sales databases, only to see them underperform—not because of the technology itself, but due to poor input. Specifically, the issue is qualified, highly engaged contacts held tightly—like clutched pearls—by the sales

AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely on generative AI systems, including AI summaries and LLM chatbots, to learn about brands and related information. As a result, brand perception is easily shaped by these systems,

Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could change how marketers and cross-functional teams get work done. The rebuilt Slackbot, now generally available to Business+ and Enterprise+ customers, taps into your actual Slack conversational data to answer questions, organize