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As an adjunct professor at Georgetown University, I (and my students) live under an AI disclosure policy. If you use generative AI — whether it’s to write, design, brainstorm or something else — and submit that work for a grade, you’d better disclose it. Fair enough. We talk about it in class, we work with […]

The 2025 holiday shopping season set new records, according to Salesforce data, with $1.29 trillion in global sales driven by a definitive shift toward AI-driven agentic shopping. A resilient consumer base drove global online sales up 7% from last year, with U.S. sales at $294 billion, up 4% from 2024.  Brands that deployed their own

MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Add MarTech to your Google News feed.     About the author Mike Pastore is the Head of Content & Media at Third

Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story.  Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven experiences that surface answers without a click. For marketers, that makes visibility harder to measure — and easier to lose. SEO teams

For more than a decade, sessions have been among the most relied-on metrics in digital marketing. They offered a simple and intuitive way to measure growth. More sessions meant more visibility. More visibility meant better SEO performance. For leadership teams, session growth became shorthand for success in organic search. That mental model is no longer

Automation can fix problems. That belief is a persistent and expensive myth in today’s organizations. Automation only accelerates what already exists. And if you have a bad foundation, anything built on it can’t be stable, regardless of how much technology you try to inject into it. Because automation doesn’t improve marketing maturity, it exposes it.

The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers communicate key marketing events and conversions to platforms and partners. It’s open for public comment through February 20, 2026. The goal? Less friction, more clarity. “Advertisers and platforms are already doing this in parallel,” said Anthony Katsur, CEO of

AI is doing wonders for B2B marketing by cutting costs and improving productivity. But, as has been the case for the past 56 years, these gains aren’t reflected in people’s paychecks. According to the “2025 B2B Tech Marketing Salary & AI Career Impact Survey” from Metadata.io and VPMarketing.com, 90% of tech marketers are using AI

While researching my upcoming book, Hyperadaptive: Rewiring the Organization to Become an AI-Native Enterprise, I tested countless tools. I want to talk about the one nobody is discussing. It isn’t a flashy new AI model or something that generates video on the fly. It is browser-based AI. I’m talking about the quiet, always-on assistants like

A few years ago, I read “Six Thinking Hats” by psychologist Edward de Bono. The core idea is simple: each hat represents a distinct way of thinking about a problem. While the framework is often discussed in broader management contexts, it has clear and practical applications in martech management. Essentially, when evaluating an idea or