Admin

What if everything you thought you knew about being “data-driven” was wrong? In this episode of Playbook Broken, Philip Armstrong, SVP and go-to-market head of insights and analytics at Truth in Data (and formerly of Nike) discusses about why most dashboards fail, how to overcome data paralysis and why AI might be breaking more playbooks […]

Two months ago, I watched “KPop Demon Hunters” on Netflix. Several friends had recommended the animated film, so I figured I’d put it on and see what the hype was about. I was playing a game on my phone when it started. Within minutes, the phone was down. What began as background noise became an

Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a company’s data warehouse and marketing stack, offering visibility into the data behind marketing decisions, customer transactions, inventory levels, creative performance and more. The initial release of Hightouch Agents

At the November MarTech Conference, Sara Owens, SVP, analytics and data science at ARS X Machina convened a pragmatic panel on AI-powered performance with Anthony Tedesco, global search and programmatic lead, Cisco; Christina Inge, CEO of Thoughtlight; and Reza Moalandin, co-founder, SALT Agency. The conversation stayed refreshingly grounded: less hype, more playbooks. Perfect data vs.

To get the most out of generative AI, you must remember one thing: It behaves like an overly enthusiastic, well-meaning intern with a desperate need to please. It acts fast and assumes it understands everything. That is why, when you give it a prompt, it may deliver something that totally misses the point.  GenAI chatbots’

Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents and zero-click results, traditional content systems are falling short. A recent MIT study shows 95% of enterprise GenAI pilots are floundering—highlighting just how ill-equipped most Digital Experience Platforms (DXPs) are for

The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact.  Over six panel discussions and one keynote presentation, marketing technologists, data scientists and agency leaders shared practical lessons on scaling from pilot to production, embedding AI across workflow, and aligning

A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing that brands should build their own online forums and communities. Let’s look at what’s happened since. As of this writing, Reddit’s stock price has risen 177.6%. If you’d bought 100 shares of RDDT then,

In 2013, American Airlines handed out more than 8,000 iPads to pilots to replace some 35 pounds of paper manuals required in cockpits. Said AA proudly, “Altogether, 24 million pages of paper documents have been eliminated.” But on Tuesday, the app crashed. This apparently only affected “a few dozen” of the airline’s flights, but the