Admin

Most paid media campaigns shouldn’t launch with the biggest budget you can afford.  Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder confidence when results fall short. A phased rollout gives your campaigns time to generate meaningful data, improve bidding efficiency, and identify what’s working before you […]

Creatio is betting that the future of enterprise AI won’t belong to fully autonomous agents. It expects organizations to blend people, traditional workflows, and AI agents inside a single platform. That’s the strategy behind Creatio 10x, the company’s latest CRM and workflow release, which combines AI agent creation, governance, and CRM into one AI-native platform.

While marketers find AI a great help, they are increasingly concerned about organizational readiness and the technology’s long-term impact on the profession. That’s according to a new academic study, “The AI Paradox in Marketing: Fascination, Resistance, and Reinvention.” For the study, published in the “Journal of Open Innovation: Technology, Market, and Complexity,” researchers interviewed 24

Marketing always treated the funnel like the finish line. Generate the lead. Score the lead. Pass the lead. Report the lead. It looked clean on a dashboard, gave teams something to measure, and made the machine feel productive. But activity isn’t the same as impact. Marketing needs more honesty. Too many teams still measure what’s

Most discussions about AI readiness eventually turn into discussions about data. That makes sense. AI needs data that’s accessible, organized, secure, and reliable enough to support decisions.  The conversation quickly shifts to familiar topics: data quality, data governance, system integration, privacy, security, legacy platforms, and modern infrastructure. All of those topics matter. But they don’t

As I write this, I’m sitting on a flight home after attending Cannes Lions. I’m exhausted, dehydrated, and way behind on my email. I started to wonder: Why do we confer? Conferences in our industry are a paradoxical experience. They’re usually held in enviable destinations but packed with events, so you rarely have time to

U.S. digital video ad spending is expected to reach $81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s “2026 Digital Video Ad Spend & Strategy Report.” It is projected to grow 11% this year, nearly 20% faster than the overall advertising market, and, for the first time, account for

Marketing mix modeling is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question kept coming up: “We believe in the concept of MMM, but we don’t know how to get started.” The answer is that viable open-source platforms have dramatically lowered the barrier to

Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor reports. What they can’t tell me is where their own team sits on the AI journey. They know they’ve made progress… but where are they on that journey? The signals most marketing leaders track (AI