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“We are expected to fuel business growth and innovation, yet to do so with constrained resources, increasing complexity and on faster timelines.”  This quote — shared by Zach Hoogerland, senior director of marketing operations and analytics at Rubrik — at MOps-Apalooza summarizes what it means to work in marketing operations today.  This year marked the […]

Retailers are facing increased competition at a time when high inflation and higher prices are limiting consumers’ spending potential. This year, brands will have to work harder than ever to cut through the noise and drive purchase intent, and data marketing can and should play a central role in retailers’ and brands’ ecommerce strategies. From

A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how few users actually click on them. By the numbers. ChatGPT shows links, but hardly anyone clicks on them. For one top-performing page, the OpenAI file reports: 610,775 total link impressions 4,238 total clicks 0.69% overall CTR Best individual page

The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, Fluency, Stensul and Braze.  All the November sessions are now available on demand at the link below. Here are 10 quotes from the November

An old proverb states that it is “Better to be hurt by the truth than comforted with a lie.” A roundtable of martech experts I recently hosted proved the truth of that, validating many things I had long feared to admit to myself. Here they are: Five truths we must address to move forward more

At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked through why AI is more than a speed boost, how agents fit alongside traditional automation, and what this shift means for marketers’ jobs in the

While the travel media ecosystem remains fragmented, there are some key elements that marketers can utilize to drive decisions by appealing to consumers’ emotions. The Expedia Group’s recently released “Science of Wanderlust” research provides insights and a roadmap. Wanderlust is the emotional spark that drives travel decisions, and the focus of the study was on

AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even be thriving.  Search engines still command approximately 88% of all search traffic. But alongside this, AI usage is almost doubling. So what gives?  Well, consumers don’t care about AEO

Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more evidence about the state of martech maturity and shows the same issues persist.  Despite the market ballooning to $131 billion in 2023 and projected to hit $215

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Inside the Conversational AI Revolution,” from Twilio. The use of conversational AI for customer service and sales is rapidly increasing, according to a new report from Twilio, which found 63% of organizations in either the final or complete stages of development, and