Admin

Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI is part of the experience, according to Optimove’s “2025 AI Marketing Trust and Engagement Report.” This challenges a common concern among marketers — that revealing or emphasizing AI use would […]

Digital asset management (DAM) is no longer a dusty repository tucked away on a server. What used to be a static library of “approved” assets is evolving into a dynamic command center for modern marketing and digital operations. Today’s leading organizations are turning to DAM not just to store files, but to power productivity, streamline

For years, enterprises treated DAM as the single source of truth for content, the system that supposedly governed an end‑to‑end content engine. The promise was simple: creative tools produced assets, campaigns activated them and DAM orchestrated the whole system from the centre. That notion no longer matches how work actually happens. In most organisations, content

I spent years believing that being reasonable was a virtue. I thought that if someone I cared about — a partner, a colleague, a close friend — kept pushing after I said no, the burden was on me to be clearer. I believed that if I could find the right metaphor, stay calm enough or

The B2B software review and comparison landscape changed dramatically this week when G2 announced it acquired Software Advice, Capterra and GetApp from tech industry analyst firm Gartner. Gartner acquired Software Advice in 2014 as part of its efforts to build out what it called its Digital Markets business. At the time, it seemed like a

Across industries, agentic AI is rapidly moving beyond basic customer service roles to assume frontline marketing responsibilities. In the U.S. — where the market for agentic AI is projected to grow from $2.43 billion in 2025 to $65.25 billion by 2034 — agents are adding value across the marketing funnel, attracting, nurturing and converting leads

Imagine a world where the day when executives review marketing dashboards isn’t fraught with tension. Where deviations from planned results don’t mean failure — either failure to predict correctly or failure to adequately control marketing people, processes and technology. Where the model for marketing management is something other than a mechanistic factory, with objectives of

If you’re like me, you’re probably just getting around to writing out your content calendar for 2026. You’re also likely using AI for at least part of that process. In fact, a 2025 CoSchedule survey found that 85% of marketers use AI for some content creation and planning tasks, including building their content calendars. When

Over the last decade, the volume of signal flowing through GTM has changed completely. Google searches now exceed 5 million a minute. Social posts top 500,000 a minute. Video creation has grown 10x, with more than 500 new hours uploaded every minute. AI accelerated this shift by making nearly everyone a creator. When signals reach