Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $100 million, betting big on enterprise search tech that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next frontier is making internal knowledge instantly accessible across campaigns, teams and tools.
Doti AI, founded last year, describes itself as a “Work AI” company focused on breaking down knowledge silos across enterprise tools, including Slack, Jira, Notion and Salesforce. Its platform uses contextual AI to help teams surface information and automate internal responses—like answering questions in Slack channels without being asked twice. In January, the company raised a $7 million seed round led by F2 Venture Capital.
Dig deeper: AI is forcing a shift from data silos to shared customer context
The deal suggests Salesforce sees strategic value in Doti’s approach to real-time, cross-platform data access—especially as it looks to deepen AI capabilities across its Customer 360 platform. The acquisition adds momentum to Salesforce’s push toward more intelligent and integrated workflows.
The Doti deal is the latest Salesforce acquisition focused on improving data quality, reliability and availability. Over the last two years, the company has bought Zoomin for structuring unstructured content, Own Company for data protection and compliance, Tenyx for AI voice agents, and, most significantly, Informatica for cloud data integration and governance. Each fills a role in building agents that can not only talk to customers, but also know what they’re talking about.
Doti’s ability to unify internal knowledge across fragmented systems complements these acquisitions by giving Salesforce’s growing suite of AI tools something they can actually use—context. For marketers and ops teams, that means a future where agents don’t just respond faster, but do it with information pulled from across the entire enterprise.
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