Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes.
As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains locked behind technical complexity, making it difficult for teams to obtain reliable answers to critical business questions.
Spindle AI’s technology blends AI agents and machine learning with data modeling to help businesses make faster, better, data-driven decisions. Its agentic business analytics platform helps teams simulate the impact of complex decisions — such as pricing and packaging changes, GTM optimization and sales mix shifts — with the help of AI.
Dig deeper: Salesforce Agentforce: What you need to know
Regarding how Spindle AI fits into Salesforce’s broader vision for agentic AI, the company expects Spindle AI to join Agentforce once the acquisition is complete. The integration will focus on enhancing the Agent Observability and Self-Improvement component of Agentforce 360, including support for custom agentic analytics, ROI forecasting and continuous optimization.
The Spindle leadership team is no stranger to Salesforce. Co-founder Ryan Atallah previously founded ClearGraph, which was acquired by Tableau. Salesforce expects the acquisition of Spindle AI to close in its fourth fiscal quarter of 2026, subject to customary closing conditions.
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About the author
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
