Catch up on the November 2025 HubSpot updates

November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI tools fit more naturally into the way you already work.

From smarter lead management to cleaner admin controls, and even a few long-awaited upgrades to sandboxes and the Lead object, these are the updates that stood out the most.

Here’s a breakdown of the 15 updates that stood out the most, grouped into updates managers and admins will appreciate.

Updates managers will love

Updates HubSpot admins will love

HubSpot updates managers shouldn’t miss

A faster way to build on-brand emails

What’s new: HubSpot’s pre-built marketing email templates now automatically pull in your brand kit so every template in the library instantly matches your brand. You no longer have to manually restyle a template to get it on brand.

How it helps you
Most teams lean heavily on one or two “trusted” templates because experimenting with new layouts takes design time. This update lowers that barrier dramatically. You can browse HubSpot’s full library of off-the-shelf templates, already styled to look like your brand, which makes it much easier to spot new formats worth testing.

It also helps:

• Keep visual consistency across campaigns, even when multiple people are building emails.
• Speed up the creation process for smaller teams without dedicated designers.
• Bring variety back into your email strategy without reinventing templates from scratch.

If your email campaigns are starting to feel a little repetitive, this is a simple way to refresh your layouts and expand what’s possible with the tools you already have.

Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: All Tiers

Create actionable lists of Leads in the Segments tool

What’s new: The Leads object now works seamlessly with HubSpot’s new Segments tool (the evolution of Lists). That means you can finally build active or static segments using any combination of lead properties, behavior, or associations.

How it helps you
We recently got the ability to create saved views for leads, which are great for day-to-day prioritization. But they’re not built for automation, reporting, or long-term strategy, and they can’t be built based on information about associated records. Segments, on the other hand, let you operationalize your lead management. This update makes it possible to:

• Automatically enroll specific slices of leads into workflows
• Build dashboards that report on how a segment of leads is changing over time
• Standardize lead groupings across marketing, SDRs, and AEs
• Create segments of leads based on information only stored on their associated contacts, companies, or deals

Status: Live
Applicable HubSpot Hubs: Marketing, Sales
Applicable HubSpot Tiers: Professional, Enterprise

See your team’s LinkedIn activity all in one place

What’s new: HubSpot can now pull in personal LinkedIn posts from any connected profile, even if those posts were published directly on LinkedIn instead of through HubSpot. Previously, only personal-profile posts scheduled or published inside HubSpot appeared in reporting.

How it helps you
For most B2B companies, personal profiles consistently outperform company pages. But without visibility into those posts, it’s been hard to understand who’s contributing, how often they’re posting or what content actually resonates.

This update finally gives you that clarity. You can see a fuller picture of your team’s activity, compare personal posts with company posts, and track how thought leadership efforts are performing across your organization. If you’re investing in building personal brands or encouraging your team to show up more on LinkedIn, this makes it much easier to understand what’s working.

Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: All Tiers 

Find out which pages actually drive revenue

What’s new: Inside HubSpot’s lead scoring tool, there’s now a “See high-impact pages” option when you add scoring for web events. With one click, HubSpot analyzes your historical data and highlights which pages have the strongest correlation with meaningful outcomes.

How it helps you
Most of us have assumptions about which pages matter most on our website, but this feature validates those assumptions with real data. Instead of guessing which pages signal buying intent, you can see exactly where high-value leads tend to spend their time before moving deeper into the funnel.

It’s especially helpful for identifying pages that deserve: 

• More weight in your lead scoring model.
• More prominent CTAs.
• Stronger internal links.
• Closer monitoring by your sales team .

And even if you’re not using a full lead scoring strategy yet, running this analysis once can reveal quick wins.

Status: Live
Applicable HubSpot Hubs: Marketing, Sales
Applicable HubSpot Tiers: Professional, Enterprise

Get blog performance insights without leaving the blog tool

What’s new: The blog tool now includes an Analyze tab that surfaces key performance insights without having to navigate away from your posts. Out of the box, it shows metrics like: 

• Total views.
• Bounce rate.
• Top-performing posts.
• Traffic sources.

You can also add up to five of your existing dashboards so the analytics you care about most are always one click away.

How it helps you
This update removes the constant back-and-forth between the blog tool and your reporting dashboards. Whether you’re reviewing older posts or planning your next piece, you can instantly see: 

• Which topics resonate.
• Which posts are gaining traction.
• Where your blog traffic is coming from.

It’s especially helpful for content teams who want quick context before refreshing an article or mapping out their editorial calendar. Instead of guessing what’s working, you have a lightweight analytics hub just one click away from the writing experience.

Status: Live
Applicable HubSpot Hubs: Content Hub
Applicable HubSpot Tiers: Professional, Enterprise

Build smarter ticket queues that match your priorities

What’s new: Help Desk views are no longer limited to ticket properties. You can now filter and sort tickets based on properties from associated contacts and companies.

How it helps you
This update gives your support team a much clearer way to work. Instead of relying on reps to remember which customers should be prioritized, you can build views that automatically surface the right tickets at the right time.

That might mean highlighting VIP customers, separating onboarding-related tickets received from new accounts or creating territory-specific queues for teams operating in pods. The result is a Help Desk environment that reflects the way your business operates.

Status: Live
Applicable HubSpot Hubs: Service Hub
Applicable HubSpot Tiers: Professional, Enterprise

Dig deeper: Why HubSpot is winning at AI visibility in B2B SaaS

HubSpot updates admins shouldn’t miss

Finally: Test forms safely before going live

What’s new: You can now create, edit and fully test forms inside a HubSpot sandbox and deploy them directly into your production portal once everything looks good. No more rebuilding forms by hand or recreating fields and logic from scratch.

How it helps you
Forms often touch multiple parts of your system. Changing them to live always carried some risk. For teams with complex processes, that risk has been a real blocker.

This update fixes that. You can now: 

• Build or update the form safely in a sandbox.
• Test every workflow, field dependency, and submission behavior.
• Confirm the right records, notifications, and automation fire.
• Deploy to production with confidence and without duplicate work.

It’s a huge upgrade for admins who regularly juggle stakeholders, approvals and interconnected processes. And it brings HubSpot a step closer to the kind of structured change management many teams have wanted for years.

Status: Live 
Applicable HubSpot Hubs: Marketing, Content
Applicable HubSpot Tiers: Enterprise

Connect Leads to the data that actually matters

What’s new: Leads can now be associated with custom objects in HubSpot. This brings leads in line with contacts, companies, and deals, which have long supported these structured relationships.

How it helps you:
For teams using custom objects, this update fills a major gap. You can finally connect leads to the things that give them real context: 

• The event they came from.
• The partner who referred them.
• The product line they’re interested in.
• The territory they belong to.

This makes lead routing smoother, reporting more accurate and any downstream automation far easier to design. Instead of forcing important details into improvised properties or notes, you can attach leads to the objects that already define your processes and data structure.

Status: Live
Applicable HubSpot Hubs: Marketing, Sales
Applicable HubSpot Tiers: Professional, Enterprise

Put the right dashboards in front of the right teams

What’s new: Admins can now add up to five dashboards directly into the Sales Workspace and decide which users or teams can see each one. Instead of every rep scrolling through a long list of dashboards, the most relevant reporting appears right where they work every day.

How it helps you
This update solves a surprisingly common problem: everyone has access to dashboards, but no one is quite sure which ones they should actually use. By curating dashboards inside Sales Workspace, you give each role a cleaner, more intentional analytics experience.

• SDRs can open their workspace and see activity and SLA dashboards.
• AEs get pipeline health and deal velocity.
• Managers get forecasting and performance views.

There’s no hunting, no guessing, and no separate navigation required. It brings clarity to your reporting ecosystem and helps ensure everyone is looking at the same, accurate definition of success.

Status: Live
Applicable HubSpot Hubs: Sales Hub
Applicable HubSpot Tiers: Professional, Enterprise

Let AI take action inside your workflows

What’s new: You can now call Breeze AI agents directly within HubSpot workflows. When the workflow reaches that step, the agent runs, produces an output based on your instructions, and makes that output available to later steps.

How it helps you
This is the first meaningful step toward AI-driven automation inside HubSpot. Instead of treating agents as standalone tools you run manually, you can now weave them into real processes.

Think of scenarios like:

• Automatically generating a research summary when a new MQL is created and sending it to the assigned rep.
• Running a customer health check before enrolling someone in an expansion workflow.
• Creating a call recap and posting it to the record moments after a meeting ends.

It shifts agents from “interesting but isolated” to “embedded and operational,” giving you more leverage from the AI tools you already have.

Status: Private Beta
Applicable HubSpot Hubs: Marketing, Sales, Service
Applicable HubSpot Tiers: Professional, Enterprise

Bring order to a cluttered reporting library

What’s new: You can now add custom tags to individual reports and view dashboards alongside them in a single, centralized list. This makes it much easier to organize, audit, and clean up your reporting environment without jumping between multiple screens.

How it helps you
Reporting libraries tend to get messy over time, but this update gives admins a simple, structured way to regain control.

You can tag reports by team, purpose, owner, status or anything else that reflects how your organization thinks about analytics. Paired with filters like “Last viewed” or “Not on any dashboard,” it becomes incredibly easy to identify what’s still useful, what needs review, and what can be sunset.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Professional, Enterprise

Turn your best views into reusable Segments

What’s new: You can now take any filtered view from an index page and instantly save it as a Segment. HubSpot automatically carries over the filters, and you can choose whether the new segment should be static or active.

How it helps you
Teams often create smart, thoughtful views that reflect how they actually work, but those same filters rarely make it into the Segments tool when it’s time to build automation or reporting. This update bridges that gap.

With a single click, a working view becomes a reusable building block across your portal. You don’t have to recreate complex logic or worry about missing a filter. Marketing and operations teams get more consistency, sales teams get cleaner targeting and admins save time by transforming ad-hoc filters into standardized segments.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Professional, Enterprise

Teach your AI agent using the videos you already have

What’s new: Customer Agent can now use videos as a knowledge source. Instead of relying solely on written articles or structured documentation, the agent can extract information directly from video content and use it to answer customer questions.

How it helps you
Most teams already have valuable educational content sitting in video form:

• Onboarding walkthroughs.
• FAQ webinars.
• Feature deep dives.
• Training clips.
• And more… 

Until now, that knowledge was effectively “locked” inside the video unless someone turned it into written documentation.

This update changes that dynamic. By training the agent on the videos your team is already creating, you give it a richer, more nuanced understanding of your product without multiplying your documentation workload. 

It results in clearer answers for customers, fewer repetitive questions for your team, and a far more scalable support foundation.

Status: Public Beta
Applicable HubSpot Hubs: Service Hub
Applicable HubSpot Tiers: Professional, Enterprise

Capture custom details for each item sold

What’s new: You can now add custom properties directly to line items. Until now, custom fields had to live at the product level, which wasn’t intuitive for information only needed on line items associated with deals.

How it helps you
This update gives teams far more flexibility in how they capture and act on the nuances of a sale. Line items often hold the real complexity, so being able to store that data exactly where it belongs makes both sales and operations smoother.

For example, you can now track margin at the line level, flag installation or shipping requirements, store variations like size or color without bloating the product catalog, or trigger workflows based on specific items included in a deal. 

It cleans up your CRM architecture and makes automation more reliable because the data is tied to the item being sold, not an improvised field on the product or deal.

If your team has ever worked around this limitation, this update will feel like a major quality-of-life improvement.

Status: Live
Applicable HubSpot Hubs: Sales Hub
Applicable HubSpot Tiers: Professional, Enterprise

Get report updates as changes happen

What’s new: HubSpot has significantly reduced the delay between updating records and seeing those changes reflected in reports.

How it helps you
This update eliminates one of the most frustrating parts of working with reports: making a change, refreshing the dashboard and wondering whether something is broken because the numbers haven’t updated yet.

With faster refresh rates, dashboards feel more “live,” working sessions run more smoothly and teams gain more confidence in the accuracy of what they’re seeing.

Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers

Final takeaways: November’s HubSpot updates

It wasn’t a big month for quantity of updates, but the quality-of-life improvements add up quickly: faster dashboards, smarter segments, more useful AI and cleaner admin workflows.

If you want a quick win, start by reviewing your high-impact pages or converting your best views into segments. Both take only a few minutes and can reshape how your teams prioritize and measure success.

These upgrades are the easiest way to keep your portal running clean and efficient as we head toward the end of the year.