Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom?
That’s what we, in partnership with Scott Brinker, editor of Chiefmartec, and MarketingOps.com, aim to find out with the 2026 State of Your Stack survey. Every year, marketers tell us what’s actually in their stacks, what’s working, what’s collecting dust, and where they’re hedging their bets on AI. The results have a way of surprising people — and of making you feel a lot less alone in your frustrations.
Is your team still wrangling data integration while your competitors have (supposedly) moved on? Are you all-in on AI agents, or still running pilots? Is your stack growing, shrinking, or just quietly getting more expensive?
Take five minutes, tell us where things stand — and we’ll show you exactly how the rest of the community answered when we publish results later this year.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Pamela Parker is Research Director at Third Door Media’s Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She’s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master’s degree in journalism from Columbia University.
