Mid-market companies are seeing slow adoption of AI, according to a new report from Intuit Mailchimp. The report, “The Marketing Equalizer: Leveraging AI for Mid-Market Growth,” (registration required) defines mid-market companies as those with 10 to 499 employees.
Among its findings:
- More than half of mid-market companies operate with 10 or fewer marketing staff.
- 98% of respondents believe AI will improve marketing effectiveness.
- Only one-third of respondents report using AI widely in their organizations.
- Lack of in-house expertise (39%), integration challenges (35%) and data privacy concerns (33%) are identified as the top barriers to AI adoption.
Here’s a roundup of the latest AI releases for marketing teams large and small:
November 6, 2025
firmly launched its Buy Now platform, a unified technology stack that standardizes fragmented commerce protocols and serves as the trust layer for the emerging agentic commerce ecosystem.
Goldcast launched its Agentic Video Editor, which automatically edits video content, including zooms, scene changes, B-roll, dynamic captions and background music, turning recordings like webinars, interviews and product demos into on-brand video.
Iridio announced new products that use automation and data analytics to fix specific, disconnected workflows in marketing and advertising, including Content Automation, Data-Driven Targeting, Integrated Media Delivery, and Social Marketing.
Jasper announced Jasper Grid, an operating system that gives marketing teams a framework to orchestrate campaigns, automate workflows and maintain brand integrity across every channel, audience and region.
Jellyfish launched Agent Shopper, a product built to help advertisers understand and optimize for AI-driven shopping behavior. It allows brands to analyze how AI agents research, compare and recommend products, providing insights that guide marketing, content and retail strategy for both human and AI-mediated customers.
Reevo announced its AI-native platform that brings together every GTM motion – from prospect to happy customer – into one operating system that streamlines operations, boosts productivity and helps B2B teams work across every stage of the customer journey without integrations or third-party data feeds.
Supermetrics launched Supermetrics AI, which includes Supermetrics Agents and AI integrations, bringing automation and intelligence directly into marketers’ daily workflows.
Typeform launched AI-powered workflows that unite form creation, automation and analytics in a single system. It includes Typeform AI, which creates high-performing forms and workflows from a simple chat prompt.
October 30, 2025
AiOpti launched an AI-powered attribution and measurement solution that connects data, media, and measurement in one unified system.
Aisepedia announced the release of Product Marketing Environment, a platform for B2B teams that unifies research, segmentation, positioning and messaging.
Averi launched Averi Workspace, an AI marketing workspace that consolidates planning, content creation and team workflows into one system.
Confluent released Confluent Intelligence, a product aimed at addressing the “AI context gap.”
Dialpad released its Agentic AI Platform, enabling businesses to build autonomous voice- and text-based agents that understand complex tasks and execute them across systems.
Direct Agents announced the launch of Kanopy AI, a marketing intelligence platform that provides real-time insights from cross-channel data via a natural-language interface.
Grammarly announced a rebrand to Superhuman and introduced the Superhuman Suite, which includes Grammarly, Coda, Superhuman Mail and a new assistant called Superhuman Go.
Lorikeet introduced its Team of Agents platform, which enables multiple AI agents working together (including voice integration) to resolve complex customer issues across channels.
Marketeam.ai announced the development of Markethinking, a reasoning model engineered for autonomous marketing intelligence.
Marketer.co launched agentic AI workflow and business automation services designed to streamline operations, content creation, lead nurturing and overall marketing work.
Semrush (parent company of MarTech publisher Third Door Media) launched Semrush One, a single offering to help brands measure and grow performance across search platforms from Google to ChatGPT, Gemini, Perplexity and other major LLMs.
TapClicks introduced its next-generation AI Agents, embedded assistants within the platform that generate contextual summaries, detect anomalies and forecast campaign performance.
Triton Digital launched AdBuilder AI, a self-service tool for buying audio advertising.
Tealium added AI features for real-time customer engagement by launching Behavioral Insights Agent (alongside features like Attribute Search, AI Documentation and governance controls) within its CDP.
Treasure Data announced AI Suites (including Personalization AI Suite, Engagement AI Suite, Creative AI Suite, Service AI Suite and Paid Media AI Suite) built on its AI Agent Foundry and Diamond Record within its Intelligent CDP.
ZVOX rolled out AI Voice Agents, industry-specific agents capable of holding natural, contextual dialogues for sectors like insurance, banking and warranties.
October 23, 2025
AdCreative.ai launched its mobile app, which provides a tool for users to generate professional‑quality ad creatives from a handheld device.
Alkemi launched Datalab, a decision‑intelligence platform designed to give employees access to AI agents for analyzing business questions and returning data‑driven insights.
Amplitude released its MCP (Model Context Protocol) server and opens its AI Agents beta program, making behavioral‑data accessible within AI tools.
Archive Intel launched its “AI Marketing Review” offering, which flags high‑risk language, suggests compliant wording, and archives marketing content to align with Securities and Exchange Commission and Financial Industry Regulatory Authority marketing‑rule requirements.
Birdeye released a custom marketing platform for restaurants and franchise groups that provides industry‑specific AI capabilities to boost online visibility, manage reputation, and analyze guest‑experience data.
Botify launched expanded AI‑agent capabilities and integrates a Model Context Protocol (MCP) server, which connects its data with other agents and external tools to support brand visibility across both traditional and AI‑search environments.
CreatorIQ rolled out its SafeIQ solution and an expanded metrics framework, which introduces a standardized benchmarking suite for creator‑marketing performance across more than 50 countries.
Ditans Group launched an AI marketing platform aimed at small businesses that combines analytics, manages reputation, and monitors performance through a unified service.
DoubleVerify expanded its brand‑suitability measurement coverage across Threads, enabling post‑bid classification of content around ad placements in that feed to increase transparency for advertisers.
Dun & Bradstreet launched its D&B.AI suite of enterprise‑AI capabilities, which offers generative‑AI agents and integrates the D‑U‑N‑S® Number to anchor outputs in verified business data.
Eagle Eye released “Smart Rewards,” a real‑time, omnichannel loyalty and promotions solution that recognizes members at checkout, analyzes their basket, and applies discounts or points within 150 milliseconds.
Gong introduced new AI innovations within its Revenue AI platform that unify go‑to‑market workflows and automate insights and actions for revenue teams.
Jetico released its “Search” tool, which integrates data‑discovery and secure‑erasure functions into its BCWipe platform to locate and wipe sensitive files across networks.
Liquid Agency launched its “AI Studio” service, which provides brands with an AI‑powered content‑and‑design workflow built to meet the pace and scale of modern demands while aligning with brand governance.
Mailmodo launched Mailmodo AI, a conversational email‑marketing platform that lets users plan, build, automate and analyze campaigns using natural‑language prompts in a single environment.
MarkeTeam.ai introduced its autonomous agent “Daniel,” which joins its existing AI suite and ingests real‑time performance data, tracks competitors and manages full‑funnel paid campaigns.
Markifact released its no‑code AI marketing automation platform, which lets marketing teams visually design workflows for reporting, campaign analysis and creative generation.
Momentum launched Deep Research AI, a generative platform that interprets unstructured data from enterprise accounts and creates briefs, insight summaries and talk tracks for strategic sales and marketing.
Particular Audience rolled out its open‑source developer suite, which offers tools for retail‑media reporting, ad‑serving integration and agentic commerce on its DiscoveryOS platform.
Qualified introduced “Piper for Gong,” an AI‑SDR agent that responds to high‑intent buyer visits to a website following a Gong Engage email and moves them into pipeline.
Qinary unveiled an AI‑search blueprint that helps entrepreneurs establish market leadership through advanced search capabilities and a structured discovery system.
Skai unveiled “Celeste AI,” a generative‑AI marketing agent integrated into its commerce‑media platform that combines advertiser data, publisher insights and competitor signals.
Snappy Kraken introduced its bidirectional CRM integration for marketing‑intelligence, which moves data between CRM systems and marketing platforms in both directions.
Springbot acquired Identity Matrix, integrating its visitor‑ID and attribution technology, team and clients into Springbot’s marketing‑automation stack.
Stella launched its AI marketing platform for small‑business owners, which provides tools to simplify multi‑channel campaign creation and generate content with lean teams.
Synthflow AI introduced a WhatsApp Business‑Calls integration, which brings its voice‑AI agent platform to enterprise voice interactions across the messaging app.
The Marketing Cloud launched its “Agent Cloud” platform, which offers a secure unified environment that gathers AI tools and marketing assistants for brands and agencies.
Typeform introduced its AI engagement platform, which turns form responses into automated workflows by capturing data and triggering actions.
Vidu launched Q2 Reference-to-Video, a video‑creation product that turns enterprise reference material into consistent, studio‑quality video assets using a scripted AI pipeline.
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