The Ad Bureau https://validator.w3.org/feed/docs/rss2.html OpenAI tests multi-advertiser ad placements in ChatGPT How to refresh your brand without losing your audience  Marketing measurement is breaking under its own complexity Stop treating search and video as separate teams Employee advocacy is a growth engine for technical B2B How AI is turning lead scoring into a decision engine Why platform certification doesn’t equal martech transformation Brands want to be in and out of the closet for Pride Month Snowflake’s new AI tools target a marketing pain point AI agents can’t help if they can’t see your marketing data How to make vibe coding sustainable inside the enterprise How to activate first-party data across the B2B journey Customer portals, more AI in HubSpot’s April update Salesforce pushes agentic marketing from planning to pipeline Why “it’s just SEO” could cost the industry billions Can marketers navigate AI search’s trust cliff? What happens to Marketing Cloud as the data layer takes charge at Salesforce? Why your best campaign may not deserve more budget Scale gets you in the door, but workflows keep you embedded How to prove marketing impact when attribution goes dark Why marketing measurement needs triangulation Your company may be slow with AI, but you can’t afford to be How to balance data control and real-time personalization Agentforce needed a content layer, so Salesforce is buying Contentful Consumers like AI content until they know it’s AI 3 things you must know to get AI-native advertising right AI agents are exposing martech’s weak point AI is not the skill email marketers need most The marketer’s new playbook for AI-powered competitive intelligence How to use B2B PR to shape what AI recommends Google adds AI shopping insights to Merchant Center IAB Tech Lab tackles the growing AI bot problem How to avoid tone-deaf executive listening tours The 5 myths of marketing leverage AI won’t save a broken organization Why martech stacks are getting messier The real risk of AI is marketing commoditization AI can scale B2B sales, but only people can build trust AI is powering the loss of B2B marketing jobs What Intuit’s layoffs mean for Mailchimp customers The AI marketing advantage hiding in your metadata Consumers want AI ads with a human touch In agentic commerce, your brand promise must be provable Your campaigns span 12 channels. Why does it feel like 12 jobs? Marketing teams must own AI, or workslop will take over Bad AI customer agent bots are a growing brand risk McKinsey frames AI 2.0; Positionless Marketing delivers it HubSpot to Present at the Evercore TMT Global Conference B2B buyers trust AI less than marketers think Home